Undying Spirit
Saurabh Gangoriya, a resident of Patta Road, Chanderi, Madhya Pradesh is a master of looms. He was earning a good living in the pre-Covid time. However, at the onset of Covid-19 lockdown his situation completely went upside down, the previous orders were cancelled and chances of getting a new one became a distant dream.
Saurabh is a digitally aware person and understand the power the social media tools and its reach. He tried to sell his products through different digital platforms like Facebook, Instagram etc. But soon he realized he need to learn more about the usages of the tools.
With his determination to survive during the turbulent times and keep his family safe, enrolled in the DEF’s Chanderiyaan centre to gain the professional skills of social media handling. Soon he learned techniques of digital marketing and digital payment, digital product cataloguing and more. These skills were not new to him but added to his knowledge and sharpen his skills.
Right after the completion of his training he created a WhatsApp Business account, created a product page on Facebook with a catalogue, upgraded the Instagram account to showcase his trendy collections of Sarees. Soon he received his first order through whatsapp, it was a unique experience for him to sell to a person who he have never met. Today, his virtual initiative is paying him well and his business is growing better than before.
