India encompasses a diverse array of folk music which has been thriving since centuries through vast variety of dialects and languages. It has always been an integral part of rural India through which stories and wisdom have been passed on for generations in its rhythmic tune. As most of the artisans hail from rural India, folk music has been their companion for generations. It is quite common to notice a group of women singing their folklore while their artistic hands are busy in creating traditional handcrafts. To connect with a more holistic view with the lives of our artisans, find out more and support the initiative.